AB InBev and media company VICE have teamed up to launch a new beer, Old Blue Last.
Old Blue Last will be available in a gold 355ml can.
A 5% ABV beer , Old Blue Last gets its name from VICE’s pub in Shoreditch, London.
Jason Warner, President of AB InBev North Europe says: “As a brewer that prides itself on being disruptive, we jumped at the opportunity to work with one of the most pioneering media companies in the world, tuned into the millennial generation, in creating a new beer brand with a difference. We can’t wait for beer fans to try it next month when it lands in the UK.”