A Nisa Local in Paisley, opened last December, reported successful first year with weekly turnover growing by an impressive 70 percent.
The Ahmed family bought the 3,000 sq ft store in Linwood, which had previously traded as a SPAR, one week before Christmas and began trading immediately, with work to develop the store being carried out overnight and during quieter trading periods.
Aadil Ahmed, the store owner, says customer service has been the major focus area for them and a significant factor in the success of the store.
“Before we were able to commence the full refurbishment, we implemented a number of changes including introducing Co-op products, installing a free-to-use cash machine in the window and most importantly, focusing on building a good relationship with the community,” he said.
These measures ensured over 30 percent increase in turnover by early February this year. As new lines regularly joined the stores, sales increased by a further 20 percent by May, before the refurbishment had been carried out.
“We decided to follow a similar layout to Nisa’s Stoneleigh 2019 store with split aisles encouraging customers to walk through the middle to promote impulse products – this is working a treat,” Aadil said.
“We also raised the shelving height and added gallow arm signs to aid customers around the store. But the main purpose of the refurb was to introduce food to go, Equi’s ice-cream and coffee.”
He has used six months of EPoS data to create the new layout , removing products which weren’t working and focusing on the ones that were.
The signage was completed in July with the latest Nisa Evolution fascia installed and since the finishing touches sales have increased by a further 17 per cent.
“We know the Nisa sign, lighting and graphics made a huge difference as we see a lot of new customers are still coming in,” he said.
“Since December we have increased weekly turnover by more than 70 per cent and we feel there is still scope to improve that and with Christmas around the corner we feel it is certainly achievable.”