JTI has hidden golden tickets in random outers of price marked 20g Amber Leaf Signature Blend, offering independent retailers across the UK the chance to win their share of £7,500 worth of stock and £7,500 of cash prizes for the wholesalers who sold the winning outers.

From late November, 200 golden tickets were concealed in 20g price marked pack outers of Amber Leaf Signature Blend, which enables retailers to enter a prize draw.

Selected at random, 15 of the 200 retailer entries will win £500 worth of Amber Leaf stock, with the remaining 185 retailer entries receiving £5 Love 2 Shop vouchers.

Wholesalers who sold the 15 outers to retailers receiving the £500 prize will also receive a £500 cash prize to spend on a team night out.

To support the competition in the wholesale trade, bespoke POS including A2 posters and wobblers will communicate the competition.

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