A Beginners Guide: 4 Ways to Drive Customers to Your Online Store

If you run an online store, you know how important customers can be to your business. New online stores keep popping up every time, with the growth of e-commerce. This has made running an online retail store the most challenging thing for most small scale retailers. If you’re looking forward to driving the right traffic to your online store and double your sales this year, you are on the right page.

Driving customers to your online store is not that easy. Sometimes you may use Springbok Casino bonus post on your website to drive some customers to your business, but that still needs you to learn some basics about search engines optimization (SEO). Here are some four proven ways you can drive customers to your website and convert them to potential buyers.

1. Optimize your Website 

When you’re selling online, your website is your only tool for reaching customers. That means it has to be ‘clean’ and user friendly. Here are some tips to you can apply to optimize your online store for sales:

• Make your website mobile-friendlyby creating a web version for mobile, tablets, and desktop. Most customers view your website on mobile phones, and therefore you should focus on mobile traffic. Once your website is not easy to navigate on mobile screens, you are likely to experience a high bounce rate.
• Conduct keyword research. Keyword researchhelps you discover what most of your customers are searching when they go online with a bunch of keywords; you can create and publish content that helps you drive the right traffic to your website.
• Speedup all the web pages to make your website light. You can start by removing all items on your website that makes it less responsive like large images and videos.
• Make it clear on your landing page what products and services you offer to your customers. You can also include a sales button on the landing page to minimize customer journey.
• Use elaborate and accurate product descriptions to ensure they define the products you offer. Scan your product descriptions to ensure they convey the right message to your customers.

2. Launch a Sales Campaign

Online shoppers are quite a unique group, and they will search the internet for the best value and best price stores before clicking on the sales button.

Therefore, whenever you launch a convenient sales campaign, you are likely to reach your target customers and drive them to your business at the right time – when they are just out to buy. A customized sales campaign positions your online store before potential customers.

Here are some sales campaign ideas you can try to drive customers to your business:

• Introduce a couponthat is only available on your website. People will flock your website to download the coupons, and this way, you can easily convert them to customers. When customers come to access the coupons, they are likely to view your products and shop for some items.
• Offer incentivesfor first-time buyers. Customers love gifts and rewards. If you want to drive more customers to your online store, offer free shipping, a coupon, or some discount on first-time sales. You can also assure your customer sales discount when they subscribe to your mailing list.
• Use BOGO deal: Buy one get oneis a common sales promotion campaign you can launch on your website to drive traffic and convert most customers. People are likely to buy your products when you’re offering them some gift in return. Most customers love free things, and you can use that to drive them to your online store.

3. Market your Online Store on Social Media

Millions of potential customers are spending time on social media platforms like Facebook, Twitter, and Instagram. You can market your business on these platforms to drive more people to your online store in the shortest time possible. Here are some tips for marketing your business on social media:

• Have a Facebook pagefor your business. You can have your website link on the profile bio and other contacts. Customers reading your business profile can easily redirect to your website and buy.
• Run paid Facebook Adsto market your business to a large audience. You can also run paid ads on other platforms like Instagram, which has a huge amount of data.
• Integrate your website with Facebook so that your customers can browse some of your best-selling products there. This way, you entice people to visit your website and learn more about your products and services.

4. Adopt Email Marketing

Email marketing is another easy way of marketing your online store to customers who have shown interest in your products. When customers visit your website and subscribe to your mailing list, you can follow them up with a personalized email to remind them of your amazing offers. You can also use email marketing to remind customers if they abandon carts.

Email marketing offers the highest return when used in marketing. It is absolutely free, and any small business can use it to direct customers to its website successfully. If you want to use email to drive customers, you just launch a campaign to get people subscribing on your mailing list.

Offer your customers a coupon, discount, or coupon for subscribing to your mail list. When you send emails to your customers, you just ensure the emails are delivered, and the links in the body of the email are clicked.

Final Thoughts 

Getting customers to your business or online store is not that easy. You have to optimize your website and make it user friendly for mobile users. There is a lot to do if you want to get people flocking your store, which makes thes