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Ribena backed with Pick Your Own promo
28/07/2010
GSK is supporting Ribena, the juice drink brand, with a new ‘Pick Your Own’ campaign this summer.
Running across the Ribena portfolio, including the Blackcurrant, Strawberry and Raspberry flavours, the new campaign is part of a £2.5m investment in the brand.
It includes national TV and outdoor advertising as well as Ribena’s biggest on-pack-promotion for 2010.
The new ‘Pick your Own’ on-pack promotion offers consumers the chance text to win £1000 every day for three months.
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