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Orange & Lemon Tropicana
26/07/2010
PEPSICO is expanding its Tropicana brand with a new citrus blend, Orange & Lemon.
Tropicana is also launching the Ruby Breakfast flavour in a 1.5 litre format.
The brand is being supported by a multi-million pound marketing campaign throughout 2010 which includes advertising, on-pack promotions, digital media and PR.
Tropicana Orange & Lemon is available in a 1 litre format with an RRP of £1.99, while Ruby Breakfast 1.5 litre has an RRP of £2.65.
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