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McVitie’s redesign
10/03/2010
UBUK is redesigning the packaging on some of its McVitie’s biscuits to communicate to consumers the benefits of resealable tubes.
The new tube pack designs, encouraging consumers to ‘Grab & Go,’ will be featured on McVitie’s Milk Chocolate Digestives, Dark Chocolate Digestives and Milk Chocolate HobNobs packs. These will be available from March.
All three 250g tubes have an RRP of £1.80.
The tubes will also feature UBUK’s upcoming Dunk or Not campaign.
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